Barnes-Jewish Hospital, one of the leading medical institutions in the country, wanted a report that focused on their transplant achievements. Working along with photographer Jay Fram, we intertwined the patients and doctors with their successful transplant stories. Throughout the book, we worked with the client to select additional stories to tell the rest of the story of BJH. The final design incorporated lines in a woven pattern, using shades of deep red, a nod to the heart. The weaved lines on the cover were embossed to add texture to the book. And the size was smaller to make it more personal.

Jay Fram @ www.jayfram.com