The Solutia Rock n’ Roll Marathon brings out thousands of runners or walkers throughout the city. The route of the race was extensive, with opportunities for signage and visual design everywhere. Working with the Solutia logo and colors, I developed a look and feel for signage for a large variety of applications and work with local signage companies to execute the production and installation of the signage. The project involved securing permits, working with hotels and companies to receive permission to install the signage and scheduling nearly-simultaneous installation of the finished pieces. Once complete, the large-format graphics that lined the route added to the impact of such a monumental event for the area, and memorable branding for the client.