This campaign was a project for local St. Louis non-profit that developed a program to encourage economically disadvantaged families to read to their children. The organization focused on a goal of 5 minutes a day to read and touted the advantages of the activity. Working with their selected families, I directed a shoot with the families in a variety of environments around their neighborhoods. Photographer Jay Fram captured beautiful images that were incorporated into posters, calendars, bus and bus stop signage. After speaking to the families and to the client, I wrote the copy to accompany the images.

@Falk Harrison

Logo design by Corey Helling

Photography by Jay Fram @www.jayfram.com