Wilhelm + Wilhelm is an accounting firm that assists individuals and businesses in a variety of financial areas including taxes, financial planning and corporate accounting. The company has grown into a leading company in its field. Working with the company, we decided the focus on the name would be the best direction considering the repetitive letter “W”. The simple graphic style of the double letter is enhanced by the vibrant but cool blues, purples and greens; colors that speak to positive fiscal practices and the stability of the company and its’ clients. The sans serif type is clean and simple, keeping in line with the graphic icon.