Vennquelle was being developed as a custom white-box software marketed to boutique recruiting firms. The name Vennquelle originated from the Venn Diagram and was created to illustrate all possible logical relations between a collection of different elements of the software. The mark includes pieces of the diagram overlapping to create a “butterfly” effect, an icon in motion. The vibrant colors were used to create a fresh, contemporary look in a normally sterile market.