University United Methodist Church was looking to brand the church as a welcoming, open-minded church that wanted to attract a broad range of new members. Located near Washington University in St. Louis, it is surrounded by stately residential homes and a vibrant hub of the neighborhood. The neighborhood is home to families, students and educators of diverse backgrounds whether racial, economic or sexual preference. The unique values of the church are reflected in the broad range of colors and the circular shapes. The openings in the circles were designed to reinforce the welcoming embrace awaiting a new member of the congregation. The wrap-around shapes envelope each of which is meant to evoke a community within the church.